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Topshop FW18

TOPSHOP / FW18 Topshop FW18 #TOPSHOPIT For the Fall Winter 2018 campaign we introduced the world to a new kind of expression—and defined what it means to Topshop IT. A fun fix. An unexpected jolt. No matter how outrageous. A platform that celebrates taking fashion to the top. In a category that follows trends, Topshop always brings the IT factor. Whether it is Topshop or Topman, whether it is a brand story or product story, IT is what elevates us to the top. Dream It Dare It Do It All fashion No fear Take it from the top And feel the thrill of fashion The rush of going for it — your way Sexy, powerful, impulsive, intuitive Want It Work It Snap It Love It Top It TOPSHOP IT Director |Lacey Studio Agency | Laird + Partners CCO | Trey Laird Executive Creative Director | Alejandra Garibay Photographer | Daniel Jackson My Role: Associate Creative Director Senior Art Director: Emilio Sanchez Topshop FW18 #TOPSHOPIT For the Fall Winter 2018 campaign we introduced the world to a new kind of expression—and defined what it means to Topshop IT. A fun fix. An unexpected jolt. No matter how outrageous. A platform that celebrates taking fashion to the top. In a category that follows trends, Topshop always brings the IT factor. Whether it is Topshop or Topman, whether it is a brand story or product story, IT is what elevates us to the top.

Project Roles
Art Director, Creative Director
Company
Laird and Partners
Skills
Art Direction, Creative Direction, Creative Research, Creative Strategy, Fashion, Film, Post-Production, Social, Social Media Strategy , Storyboarding
Media
Brand Films, Social Media Content, Viral Films
Project Industries
Advertising, Fashion, Retail