Sentry Insurance website and app

Sentry are a large, traditional insurance firm in the US. They commissioned FutureBrand in New York to transform their visual identity, from gun-toting guard to an emphasis on friendly dialogue. As part of the rebranding exercise, their digital presence has been redesigned from the ground up. Working with FutureBrand's NYC studio and their digital lab in London, I led the visual design for Sentry's new website. UX was provided by Genuine in Chicago – a truly transatlantic effort.