Nike Battle Force
Battle Force is a celebration of sport and culture - a global event where hoops, art, music and dance all come together.
Nike approached oddfellows to develop an animation language that could be easily adapted from web film to environmental animation to social content.
This years theme was “process.” So we went back to the fundamentals of creativity focusing our energy on “the act of making.” We wanted to expose both the process of work and the tools used for making and building.
So we got to work and took a step out side of computer-comforts and spent the summer in scanner beds with spray paint and x-acto blades.
- Project Roles
- Creative Director
- 2D, 3D, Compositing, Design
- Motion Graphics