MANIMAL is an online store in the fitness niche operating from Portland, OR. They sell gym related accessories to a specific type of audience.
MANIMAL had a bespoke platform that was proving incredibly restrictive in terms of running promotions and bundling products into packages.
They needed an industry standard strategy and copy that would allow the brand the flexibility and capability to provide promotional campaigns, allowing the brand and business to grow.
After a lot of market research and competition analysis, I realized that my client needed direct response marketing campaigns that would allow us to clearly measure and control the reactions and behavior of our core customers, as well as detailed retargeting strategies, and follow up with solid email marketing.
- Project Roles
- Copywriter, Strategist
- Brand Strategy, Copywriting, Marketing Strategy, Social Media Strategy
- Brand Identity, Branded Content, Branding, Social Media Copy
- Project Industries