Ideal Sport Center
ISC is a newly developed fitness center that offers a multitude of health classes, it’s a subsidiary of a leading private school chain located in North Africa. It is the most successful and developed private institution in the region.
L’idéale had a huge problem keeping up with new technology to advertise their fitness center, all of their marketing efforts has been old school methods. Radio ads, flyers...etc.
Our main challenge was to attract locals within a certain radius and improve the engagement/ social proof of the page by gaining followers, reviews, and ultimately paying clients.
Teaming up with their social media staff, I consulted them on how to manage accounts on various platforms. We had long and productive sessions where I explained variables that directly affect online marketing: Types of posts to share, best time to share it, how to create viral content, how to increase brand value, how to increase engagement and loyalty, etc.
Boosting Facebook posts, laser targeting their customer base, a healthy social media presence and solid direct response copy should get the job done!
- Project Roles
- Content Strategist, Copywriter, Strategist
- Ideal Sport Center
- Brand Strategy, Content Strategy, Copywriting, Creative Strategy, Social Media Strategy
- Advertising, Brand Guidelines, Brand Identity, Branding, Social Media Content, Social Media Copy
- Project Industries