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Dhar Mann's Brand

Dharr mann is a serial entrepreneur with a lot of experience in the self-help niche. He focuses on creating truly original and motivating content to channel the right mindset to his followers, wether it’s health, fitness, business, relationship, he does it all! I was challenged to create a branding strategy and solid copy that would build him a healthy amount of followers and reactions. To do so, he wanted to generate a number of paid traffic campaigns that would build high retention rate and also drive traffic to his site. The strategy was to create a client avatar and laser target his core audience with the help of Facebook’s audience insights. After doing so we would use the data to create highly engaging copy. The second part was to put my client at the centre of ‘conversation’ surrounding motivational speaking, so I added retargeting campaigns as well as different types of custom and lookalike audiences, bringing long term traffic so he can eventually cut advertising costs.

Project Roles
Copywriter, Strategist
Company
Dharr Mann
Skills
Brand Strategy, Content Strategy, Copywriting, Marketing Strategy
Media
Brand Guidelines, Brand Identity, Branding, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Education
Dhar Mann's Brand
Dhar Mann's Brand
Dhar Mann's Brand
Dhar Mann's Brand
Dhar Mann's Brand