Conceptualized and implemented a total brand strategy across operations, sales and marketing. Creatively managed a budget of 250k to generate over 300% in sales growth. Managed a team of 15 internally and more than 40 client relationships globally, including overseeing celebrity partnerships.
- Project Roles
- Content Strategist, Editor (Brand/Content), Strategist
- Rialto Jean Project
- Brand Strategy, Marketing Strategy, Project Management
- Apparel, Brand Guidelines, Brand Identity, Branded Content, Branding, Budgets, E-commerce Platforms, Mood Boards, Presentations, UX Designs
- Project Industries
- Fashion, Luxury, Retail