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PATH Global Health - Brand Development

I helped create a comprehensive brand strategy and refresh for PATH Global Health, defined voice and tone principles, communicated those principles and their use to the path editorial team, oversaw the migration of thousands of pages of content into the new brand voice to live on the new website, helping PATH better communicate their goals, values, and impact.

Project Roles
Writer
Company
Instrument
Skills
Brand Strategy, Content Management, Content Strategy, Copywriting, Technical Writing
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Health/Pharma
PATH Global Health - Brand Development