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IKEA Mobile Ad Campaign Pattern

I was approached by IKEA to create a repeating background pattern for their ‘back to uni’ mobile ad campaign. They were keen to capture a rounded view of student life with a mix of academic and social imagery. During my time at university, I worked at IKEA as a kitchen designer so this brief felt like a trip back in time!

Project Roles
Artist, Designer, Illustrator
Adobe Photoshop, Black & White, Design, Lifestyle, Traditional / Hand-drawn
Advertising, Art, Furniture, Icons, Illustrations, Patterns
Project Industries
Advertising, Lifestyle, Retail, Travel/Tourism
IKEA Mobile Ad Campaign Pattern