It took 3 separate rounds of the campaign to sell this idea through to our clients. Fortunately for us, third time was the charm. Unfortunately for Stephanie Courtney, that meant the shoot was in January. But we gave her one of those big silver marathon blankets after (and probably 5 million more dollars) so she was a trooper and it was a huge success and thousands of insurance policies were sold, or whatever!
- Project Roles
- Conceptual, Copywriting, Comedy
- Advertising, Television
- Project Industries