Lifesprings | Logo & Branding
Lifesprings Community Center is an integrated business center at the heart of Iloilo City, Philippines. The center aims to create a ecosystem of work and life with its facilities: a co-working space, a hostel, multiple BnB rooms, an outdoor cafe and an event center.
The space is a compound with multiple rustic-style buildings surrounded by trees and even has its own koi pond. As such, the logo was designed to portray the convergence of work and play as well as city life and nature.
Blue and green as the primary brand colors represent the surrounding water and greenery. With the contrasting tertiary dark gray representing tech and businesses that is the main target market of the center. The logo type was chosen to give off a more organic vibe with the rest of secondary fonts giving off a contrasting techie vibe.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop
- Brand Guidelines, Brand Identity, Logos, Branding
- Project Industries
- Technology, Travel/Tourism