We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Walmart "Smart Network"

The Smart Network My partner, Bruce Fougere, and I stumbled upon this idea after visiting a few Walmart stores and noticing that all of the in-store screens were playing the same exact thing, no matter what part of the store you were in. We thought - this could be the 'next generation' retail media network. There's a ton of data out there that can deliver a smarter message to all these screens. Thus was born: The Smart Network. We pitched the idea to Walmart that their in-store network can deploy response measurement and message optimization technologies to deliver the most relevant content to shoppers - by store, by screen, by day and by time-of-day. So screens can instead deliver highly local, highly customized product information at the point of decision when and where they need it - in the store. They could have an eye-catching, informative, real-time, ad-serving, interactive environment that can be seen in all 27,000 stores. Needless to say, they bought it. Walmart invested $50 million dollars into the idea that transformed the biggest in-store network in the world, into the smartest in-store network in the world.

Project Roles
Art Director
The Martin Agency
Art Direction
Branded Content, Branding, Environmental Design, Retail Designs