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Crest Whitestrips "Stripper"

Historically, Crest 3D White Whitestrips has focussed their advertising to speak to women. My partner, Denise Reynolds, had a thought: We are missing out on reaching the other half of the human race: Men. So we came up with a funny way to appeal to men with this spot.

Project Roles
Art Director
Company
Publicis New York
Skills
Art Direction
Media
Television