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Walmart "Mini-Series"

"The first commercial mini-series." The challenge was to create twelve :30 spots. We knew that they would air in order at the head of each commercial break durring a Walmart sponsored movie. So, we created a mini-series! The campaign first aired during Walmart and P&G’s co-sponsored family film, “Secrets of the Mountain,” on NBC. Later, we learned that viewers actually were looking forward to the commercial break, just to see what would happen next. I always wanted to do that.

Project Roles
Art Director
The Martin Agency
Art Direction