"The first commercial mini-series."
The challenge was to create twelve :30 spots. We knew that they would air in order at the head of each commercial break durring a Walmart sponsored movie. So, we created a mini-series! The campaign first aired during Walmart and P&G’s co-sponsored family film, “Secrets of the Mountain,” on NBC. Later, we learned that viewers actually were looking forward to the commercial break, just to see what would happen next. I always wanted to do that.
- Project Roles
- Art Director
- The Martin Agency
- Art Direction