5 Gum "Censored Truth Or Dare"
For the last four years, #5TruthOrDare has been criticized by the internet for being lame. So for 5 Gum’s fifth and final year of Truth Or Dare we found a loophole with legal to make it fun again. We made the game censored so you could play the way you're meant to — as uncensored as you want.
- Project Roles
- Energy BBDO
- Conceptual, Copywriting, Packaging Design
- Packaging, Social Media Content
- Project Industries
- Advertising, Packaged Goods