Wu-Tang x Milk Makeup
The Wu-Tang x Milk Makeup collaboration honored the two forces' shared origins and culture, which are deeply rooted in NYC. The result was the launch of 8 luxe Lip Colors, which combined ingredients such as sacred lotus water, cherry blossom, and ginseng to achieve high impact. The creative challenge was to create a cohesive campaign that properly introduced the new luxe Lip Colors while making sure to seamlessly mesh the two brands without losing the core of their origins.
The design was inspired by the history of the Wu-Tang Clan and Milk; the use of typography is a nod to Chinese Kung Fu films. The custom yellow gold used throughout the digital experience was inspired by the gold plating of the product packaging and the iconic yellow of the Wu-Tang brand. In order to maximize the anticipation, the launch was divided in to 3 phases: the tease of the collab, the tease of the products, and the final launch. We designed a full site takeover with the branding and content of the Wu-Tang x Milk Makeup collaboration.
- Project Roles
- Milk Makeup
- Art Direction, Brand Strategy, Design, Digital
- Brand Identity, Branded Content, E-commerce Platforms, Typography, Websites
- Project Industries
- Beauty, Lifestyle, Luxury, Music