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ReFrame This Space with the Frame TV

Samsung asked us to create content featuring The Frame TV that spoke to a design-centric audience. So we created a 4 episode series/show with celebrity designer Emily Henderson. In each episode Emily worked with a different design influencer to transform old and unused buildings into beautifully designed living spaces. Emily hosted all of the content on her site and ran a series of ‘before, during and after’ posts over a 3 month flight. Each post detailed how she used the Frame to transform each space. Then we gave the Frame to 27 micro influencers and asked them to ReFrame their own space and post the results to their social channels.

Project Roles
Creative Director
Company
Samsung
Skills
Copywriting, Media Strategy, Social, Creative Direction
Media
Branded Content, Social Media Content
Project Industries
Technology
ReFrame This Space with the Frame TV
ReFrame This Space with the Frame TV
ReFrame This Space with the Frame TV
ReFrame This Space with the Frame TV
ReFrame This Space with the Frame TV
ReFrame This Space with the Frame TV
ReFrame This Space with the Frame TV
Collaborators