Surfrider "Real Trash" Billboard
The idea: organize a local beach clean-up and put all the found trash on a billboard. The billboard blew Surfrider's expectations away because although simple, it was a powerfully real way of shining a spotlight on the need to keep our beaches clean.
Awards: Gold London International Award, Gold Clio, Gold Addy (National), Bronze Lion at Cannes, Bronze One Show pencil, Bronze One Show Design pencil, and a Belding bowl.
- Project Roles
- Art Director
- Saatchi & Saatchi LA
- Art Direction