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Surfrider "Real Trash" Billboard

The idea: organize a local beach clean-up and put all the found trash on a billboard. The billboard blew Surfrider's expectations away because although simple, it was a powerfully real way of shining a spotlight on the need to keep our beaches clean. Awards: Gold London International Award, Gold Clio, Gold Addy (National), Bronze Lion at Cannes, Bronze One Show pencil, Bronze One Show Design pencil, and a Belding bowl.

Project Roles
Art Director
Company
Saatchi & Saatchi LA
Skills
Art Direction
Media
Billboards
Surfrider "Real Trash" Billboard
Surfrider "Real Trash" Billboard
Surfrider "Real Trash" Billboard