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Malibu Rum - Malibu Games

We invited +30 influencers from all over the world to a sporting event in Vietnam, caught everything on camera and turned it into advertising. Nothing was staged - everything happened as cameras were rolling. The campaign got 800+ million impressions, 150+ million views, a 6% global sales increase and managed to turn Malibu Rum into a global icon of summer.

Project Roles
Creative Director
Company
Pernod Ricard
Skills
Art Direction, Conceptual
Media
Advertising
Project Industries
Advertising
Malibu Rum - Malibu Games
Malibu Rum - Malibu Games
Malibu Rum - Malibu Games