Wthn is a new, modern acupuncture studio located in the Flatiron District in New York City. Their mission is to make holistic wellness and herbal formulas accessible to a broader audience.
Wthn needed a brand to communicate the endless evolution of our well-being and pursuit of health. The visual system is rooted motion—fluid, abstract textures tell the brand story across print collateral and the e-commerce site to create a dynamic experience.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Packaging Design, Textures
- Brand Identity, Packaging
- Project Industries
- Beauty, Health/Pharma, Lifestyle