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Mellow Mushroom

FOLLOW US AND WE’LL FOLLOW YOU To get more followers for Mellow Mushroom Pizza on Twitter, we told people if you follow us, we'll follow you. We didn't mention we'd be doing it in real life, in the company's creepy mushroom costumes. The campaign was featured in the print edition of the New York Times, named one of Entrepreneur Magazine's "Top 3 Marketing Masterworks," and for years Twitter used it as an example of how best to use Twitter.

Project Roles
Creative Director, Writer
Skills
Copywriting, Creative Direction
Media
Social Media Content