Bank of America | Business Advantage 360
Leading up to the launch of a new financial management tool, Bank of America was in need of a tech-driven promotional video that educated about new features and demonstrated the impact they would have on the lives of business owners. A PR-first deliverable with social extensions, the final video blended live-action coverage with an animated tutorial.
For this project, I acted as lead producer, spearheading talent casting, location scouting, and equipment rentals and organizing crew, budgets, production calendars, and post-production efforts.
- Project Roles
- Maintaining Schedules, Managing Budgets, Producing
- Project Industries