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Bags of Plenty

Branding for a small retail company that sold third-party bags and scarves. They wanted to keep a high-end appeal without looking overly expensive. The concept for the logo is that it resembles a motif often seen in South American pattern design, which is where a lot of the materials come from, whilst also being the letter “B”.It was important that it was versatile and could be used as a pattern, and a framing device for what was being sold.

Project Roles
Creative Director, Designer
Company
Bags of Plenty
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Sketching
Media
Branding
Project Industries
Fashion
Bags of Plenty
Bags of Plenty
Bags of Plenty
Bags of Plenty