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Create The Answer

2018 campaign for adidas that ran during the World Cup in Russia. The clever part was working with Google and their Director's Mix package on YouTube so that viewers got an individually bespoke version, featuring the athletes they liked, depending on data. This meant way more views and way less drop off. The mic was then passed to young creators globally to create.

Project Roles
Creative Director
Company
adidas
Skills
Creative Direction
Media
Branded Content
Project Industries
Advertising