SK-II Future X - Tokyo, Japan

FREELANCE PROJECT WITH HUGE INC. BROOKLYN: Excerpt from Frame Magazine: "Together with P&G, we set to disrupt the conventions of the beauty industry by creating a pop-up smart store in Shibuya—one of Tokyo’s trendiest neighborhoods. We were on a mission to elevate the skin-care experience and deliver a curated journey using the powers of emerging technology. Skin is unique, but skincare retail is one size fits all, so we started with one question: How can we use emerging technologies to create a store that truly adjusts to individuals? Using facial recognition, computer vision, machine learning and sensor technology, we created a revolutionary and highly personalized destination for a new and tech-savvy generation of shoppers. Visitors could create a custom art piece based on real-time facial expression; use a proprietary skin scan that analyzed both visible and invisible issues—without anything touching their skin; and experience custom skincare advice and product recommendations, unlocked using crowd facial recognition technology."