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eSpoir Cosmetics Concept Shop - Seoul, S. Korea

South Korean cosmetics brand eSpoir has made a splash with its new concept store in Gangnam – Seoul, South Korea’s posh shopping district, favored by youthful trendsetters for its global brands. Owned by AmorePacific Corp. (Seoul, South Korea), the company espouses the tagline, “The Power of Transformation,” an idea channeled by Alta Architecture P.C. (New York) into the retailer’s brand reinvention. The newly designed flagship fuses catwalk couture and backstage makeup artist stations with the aesthetic of the nation’s stylized, audio/visual-driven K-pop stars.

Project Roles
Architect, Creative Director
Company
amore pacific
Skills
3D, 3D CAD, 3D Studio Max, AutoCAD, Brand Strategy, Creative Direction, Creative Research, Creative Strategy, Furniture Design
Media
Architectural Visualization, Architecture
Project Industries
Advertising, Beauty, Fashion, Retail
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea
eSpoir Cosmetics Concept Shop - Seoul, S. Korea