We wanted to reach 16-39-year-old men with water safety advice in a relevant and engaging way so that the next time they were at the coast/by the river that they would think again about how to act around the water, and know what to do to keep themselves and their mates safe.
The content needed to be delivered in a tone that appealed to its intended audience editorially, yet with a consideration for the heritage, history and tone of the RNLI.
The brief demanded us to create insight-led storytelling and reactive editorial which would challenge reckless behavior, educate a young audience about respecting the water, and encourage this demographic to demonstrate a concern for the welfare of others.
- Project Roles
- Project Manager
- Project Management
- Editorial Writings, Social Media Content
- Project Industries
- Advertising, Non-Profit