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Lego Batman/Channel 4 Partnership

Expectations for The Lego Batman Movie were sky high. We knew it was funny, which helped, but how were we going to convince a wide variety of people from kids to teenagers to twenty-something superhero buffs that it was going to be even funnier than the first Lego Movie and worth their effort? By letting Lego Batman be Lego Batman and barge his way through popular culture that’s how. In a unique partnership with Channel 4 we gave him a job as its continuity announcer for a weekend, making 18 short films that got Batman talking about some of the most popular shows on TV while showcasing his hilarious need to always be the centre of attention. The partnership allowed us to reach a wide variety of people across multiple touchpoints from TV to Twitter. We worked closely with Channel 4 to negotiate early access to their schedules and totally integrated Lego Batman into the fabric of the channel.

Project Roles
Project Manager
Company
Drum
Skills
Project Management
Media
Social Media Content, Television
Project Industries
Advertising, Entertainment