The Mont Hotel
Old School, New Cool
“A hotel which opens their doors to a new generation of guest, with a sophisticated style”
The new brand identity positions The Mont as the O’Callaghan Collection’s highly sought after offer – retaining the a youthful charm, but with the addition of a sophisticated and luxurious aesthetic. Central to the visual identity is the logotype which symbolises the juxtaposition between our roots and the future at The Mont. The visual identity cleverly combines The Mont’s dynamic approach to the new and the old – the new generation of guests and the heritage of the hotel. The surrounding visual language supports the warm, fun,
sophisticated social venue, appropriate to their corporate and leisure markets.
As the lead designer on this project I developed the identity along with a toolkit and usage guidelines, developed to assist the client in the management and activation of a consistent visual identity across a diverse array of print, display, environmental and digital applications, along with artworks for core collateral.
- Project Roles
- The Mont Hotel
- Adobe Illustrator, Adobe InDesign, Creative Direction, Design, Environments
- Brand Guidelines, Brand Identity, Branding, Environmental Design, Logos, Wayfinding
- Project Industries
- Lifestyle, Luxury, Travel/Tourism