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Girls' Fast Track Races

For over 60 years, the Pinewood Derby has been a great hands-on way to introduce boys to STEM related activities. The only problem: girls have never been allowed to participate. Ford believed this was a unique opportunity that should be available to all. Which is why, in 2016 we created our own race—The Girls' Fast Track Races.

Project Roles
Copywriter
Company
GTB
Skills
Copywriting, Creative Direction, Creative Research, Creative Strategy, Producing
Media
Branded Content, Commercials - Broadcast, Events, Social Media Content
Project Industries
Automotive