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Launch of new biotech startup

Intrexon was the brainchild of some true rocket, err, biochemical scientists and needed to get its brand feed under it. This goes back a few years, but the work (thanks to the excellent Doug Patterson) has always seemed like a demonstration that you really can hit all the sweet spots—technology, humanity, and honking big brand promise.

Project Roles
Creative Director, Writer
Skills
Copywriting
Media
Branding
Project Industries
Health/Pharma
Launch of new biotech startup