American Express Global Launch
Group Creative Director and Writer on this amazing global relaunch of the American Express card. It redefined the brand for a new generation and used films, experiential, social, print and every other medium known to humans to show how Amex was poised to evolve with the times.
- Project Roles
- Copywriter, Creative Director, Writer
- Copywriting, Creative Direction
- 360° Video, Art, Billboards, Brand Films, Events, Experimental Films, Installations, Mobile Apps, Music, Short Films, Social Media Content, Viral Films
- Project Industries