Visual identity, and signage for Pieces, a Dublin based furniture shop that sources unique items from Asia, Europe, UK and Ireland.
Starting out as an online shop, Grainne and Arthur were quite ambitious for Pieces to be a creative stylish brand, targeting young home owners and renters living in city accommodation.
The customised monospace logotype hints back to modern modular furniture with each letter filling the same surface area. The logotype is solid and reliable, and has qualities of a classic san serif with contemporary freshness.
As well as designing the logotype, visual identity and stationery I also gave direction on shop signage and packaging, van livery design, and website use of the identity.
- Project Roles
- Art Director, Creative Director, Designer, Type Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Design, Lifestyle, New Business, Type Design, Urban
- Brand Identity, Branded Content, Branding, Furniture, Logos, Retail Designs, Typography
- Project Industries
- Lifestyle, Luxury, Retail