Bwin Party - Rebrand
I signed on to Bwin at an interesting time of change as their Lead Conceptual Creative. The company was looking to evolve and attract a younger pool of online poker and casino stars. The task was to transform from Party Poker's dark interface, to one that really attracted both males and females between 25 - 35 across the world– specifically across Europe, in countries such as The UK, France and Spain, which were my key audiences. While I worked primarily on interface design and promotions for Party Poker's website, lead a small team of designers and occasionally concepted promotional work for Party Casino.
While there, we redesigned Party Poker's website by streamlining and simplifying the site navigation from 11 pages of navigation to 4. We transformed the site from its dark green tones, to light and upbeat tones of grey and orange. We also updated the look of each game's promotional banner to a look that was more 3-D, which allowed me the opportunity to learn and design with Cinema 4D . While working towards the launch of the new site, I worked in tandem to provide concepts / design for web banners, games and promotions for the old site, and lead the design of the Poker Player Loyalty Card, which could be ordered for play on the new site.
- Project Roles
- Art Director, Creative Director
- Bwin Party Digital Entertainment
- Art Direction, Creative Direction, Design, Management of Teams 1-10
- Brand Guidelines, Brand Identity, Branding, Visual Designs, Websites
- Project Industries