Prudential - Day One Funds
For the relaunch of Prudential's Day One (Target Date) Funds, I worked on two separate campaigns for consumer and institutional audiences.
For the Consumer Campaign– I created concepts, art direction and design for our campaign of high impact convergent media, and created a new logo for our product / service. The message behind the consumer campaign was that Prudential makes it easier to plan for retirement. Our concept focused on revealing a collection of days throughout the life of a Gen-X woman and Gen-Y man.
For the Institutional Campaign– We targeted financial advisors and plan consultants. The Institutional campaign focused on highlighting Prudential's favorable glide path, which adjusts to help investors have a I also created a set of Data Visual Social posts to highlight data on retirement and long-term investing, while driving to dayonefunds.com
- Project Roles
- Art Director, Designer
- Prudential Advertising
- Art Direction, Design
- Project Industries