Prudential – 80 Year Old Millennial
Prudential partnered with Kantar Consulting to to discuss the future of finance in the areas of tech, transportation, education, entrepreneurship and aging. 1000 Millennials were polled, to understand the needs and challenges that they will face in 50 years. We created a campaign around the study to share the data, as well as bring financial planning to the forefront of discussions for Millennials.
From the start of the campaign, my partner and I created concepts on ways to engage both consumer and institutional audiences through various talks. To bring the concept to life, we partnered with digital production agency, Media Monks, for the creation of a WebGL website experience, video and installation. It allowed participants to imagine their life as an 80YOM and revealed their personas (eg. Futurist, Contrarian, Traditionalist, etc) about changes to come.
Below is the result of our concepting, my advertising, design and social work created around the study, as well as my branding work for its debut at SXSW, and now around cities in The US.