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Target - Smartly

Smartly is Target’s new brand of affordably priced home goods. To introduce Smartly we created a world of adverbs. Our makeup wipes remove completely. Our plastic baggies secure tightly. Our hand soaps smell flowerly. And of course, everything is priced affordably.

Project Roles
Copywriter
Company
Virtue
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Advertising