Park MGM - If It's Meant To Be

Park MGM asked us to launch their new hotel. They wanted to stand for a different kind of Las Vegas, free from the debauchery, and nightclubs and instead focus on fate, destiny and even romance. Our answer was If It’s Meant To Be, a campaign around missed connections and chance encounters.

Project Roles
Creative Director
Company
Virtue
Skills
Conceptual, Copywriting
Media
Commercials - Video
Project Industries
Advertising
Support