Help Someone Else
Most people know that donating blood is important. So why don't they do it? Because they think that someone else will.
But what if Someone Else were a real person—one person, responsible for donating thousands of gallons of blood a day? Would it make people feel a little more like helping out?
It turns out it would. Our lighthearted guilt trip reversed steep decline in donations.
I was involved in this campaign from concept to execution: from the idea, to pitching the idea, writing TV and radio scripts, art directing the commercial shoots, working on the editing and sound mixes, and everything else involved.
- Project Roles
- Art Director, Copywriter
- Rhode Island Blood Center
- Art Direction, Copywriting
- Commercials - Broadcast
- Project Industries