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Help Someone Else

Most people know that donating blood is important. So why don't they do it? Because they think that someone else will. But what if Someone Else were a real person—one person, responsible for donating thousands of gallons of blood a day? Would it make people feel a little more like helping out? It turns out it would. Our lighthearted guilt trip reversed steep decline in donations. I was involved in this campaign from concept to execution: from the idea, to pitching the idea, writing TV and radio scripts, art directing the commercial shoots, working on the editing and sound mixes, and everything else involved.

Project Roles
Art Director, Copywriter
Rhode Island Blood Center
Art Direction, Copywriting
Commercials - Broadcast
Project Industries
Help Someone Else