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Southwest Airlines Marketcentric Digital

Southwest wanted to get young people and general travelers who fly with competitors to seek out and ultimately book flights on Southwest. Part of the challenge in doing so effectively was talking to flyers in 12 different markets across the U.S., each having their own unique propositions. We created a cohesive body of proposition-focused creative that speaks to travelers in each market with a local flavor. These fun and colorful assets, designed to inspire travel, showcase Southwest's service offerings across primary digital and social channels.

Project Roles
Creative Director
Company
Southwest Airlines
Skills
Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Management of Teams 10-20, Social, Social Media Strategy , Travel
Media
Advertising, Brand Identity, Social Media Content
Project Industries
Travel/Tourism
Southwest Airlines Marketcentric Digital