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Droga5 MotoX Campaign

Challenge: How do you promote a new line of smartphones that are all about customization in an already saturated smartphone market? Solution: At Droga5, I worked to create a colorful print and OOH campaign that spoke to all the unique attributes of Moto X.

Project Roles
Art Director
Company
Motorola
Skills
Art Direction, Creative Direction
Media
Advertising, Billboards
Project Industries
Advertising
Droga5 MotoX Campaign
Droga5 MotoX Campaign
Droga5 MotoX Campaign
Droga5 MotoX Campaign
Droga5 MotoX Campaign
Droga5 MotoX Campaign
Droga5 MotoX Campaign