Balance Bar: Ski Resort Poster Advertising Campaign
Discover nutrition bars made with a deliciously perfect ratio of carbohydrates, protein and dietary fat. It's what you need to feel good today and tomorrow.
Have you found your Balance?
The goal of this project was to drive awareness among the target audience with an integrated product sampling and media campaign, reaching leisure enthusiasts in a region with heavy nutrition bar consumption and where Clif Bar dominated the category. Print and digital media were placed throughout the resorts, including chairlift towers, ski and snowboard racks, lift line and digital fixtures, information boards, digital advertising fixtures, and transit ads, which connected with consumers as they traveled throughout the resort villages.
Shown are multiple print and digital poster ads displayed throughout ski resort and local transportation.
>> Outdoor Advertising Campaign | Print & Digital
- Project Roles
- Designer, Retoucher, Typographer
- Balance Bar
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Outdoor, Print, Retouching, Vector, Visual Development
- Advertising, Environmental Design, Posters, Treatments, Typography, Visual Designs
- Project Industries
- Advertising, Health/Pharma, Packaged Goods, Sports