Uptown Cheapskate is a national resale franchise that
buys and sells gently-used yet fashionable clothes, shoes, and accessories. The clothes they sell are current and on-trend, but their branding wasn’t convincing anyone.
We conducted focus groups, crunched the numbers, and analyzed every piece of collateral we rebranded to create a new identity that not only looks
good, but is also more effective.
- Project Roles
- Art Director, Designer, UI Designer, UX/IA Designer
- Uptown Cheapskate
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Wordpress
- Advertising, Brand Identity, Branding, Budgets, Logos, Retail Designs, Visual Designs, Websites, Window Displays, Wireframes, Wordpress Sites
- Project Industries