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Rebranding Uptown

Uptown Cheapskate is a national resale franchise that buys and sells gently-used yet fashionable clothes, shoes, and accessories. The clothes they sell are current and on-trend, but their branding wasn’t convincing anyone. We conducted focus groups, crunched the numbers, and analyzed every piece of collateral we rebranded to create a new identity that not only looks good, but is also more effective.

Project Roles
Art Director, Designer, UI Designer, UX/IA Designer
Company
Uptown Cheapskate
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Wordpress
Media
Advertising, Brand Identity, Branding, Budgets, Logos, Retail Designs, Visual Designs, Websites, Window Displays, Wireframes, Wordpress Sites
Project Industries
Retail
Rebranding Uptown
Rebranding Uptown
Rebranding Uptown
Rebranding Uptown
Rebranding Uptown
Rebranding Uptown
Rebranding Uptown