Disney, Balance Bar, CVS, Costco, etc: OOH, Digital, Print
While at i3 Creative, the design and advertising studio within The Nature's Bounty Co. (NBTY), I had the opportunity to work with some incredible brands. Because of their wide-ranging portfolio, I was able to design for many consumer audiences (determined by specific demographic breakdown or by need state) and therefore, in countless artistic styles. The range of internal and private label brands includes American Health, Balance Bar, CVS, Costco and Costco Pharmacy, Disney, MET-Rx, Nature's Bounty flagship line, Osteo Bi-Flex, Pure Protein, Vitamin World, and Walgreens.
Not only were the brands and target audiences diverse, but the projects themselves varied greatly. They included logo and identity design, branding, integrated advertising campaigns for B2B and B2C, trade show posters, digital illustration, truck fleet design, web banner ads, TV commercial storyboards, graphic icons, consumer mailers, in-store retail posters and signage, pallet skirt POP displays, and more.