Saturday Morning "Peace Briefs"
To answer the question 'how do we reduce the violence between the police and the community they serve?' we created a line of underwear intended to save lives. Each 'Peace Brief' holds a message of empathy on the waistband that is revealed when you raise your hands in the air. Just as you would if a cop had asked you to put your hands up. The lines include: I Am Not Armed, Please Don’t Shoot, I Have a Family, My Life Matters, I Am a Father, and We Don’t Hate.
- Project Roles
- Saturday Morning
- Apparel Design, Copywriting, Creative Direction, Creative Strategy, Social
- Apparel, Case Study Videos, Social Media Copy
- Project Industries
- Advertising, Non-Profit, Packaged Goods