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Saturday Morning "Peace Briefs"

To answer the question 'how do we reduce the violence between the police and the community they serve?' we created a line of underwear intended to save lives. Each 'Peace Brief' holds a message of empathy on the waistband that is revealed when you raise your hands in the air. Just as you would if a cop had asked you to put your hands up. The lines include: I Am Not Armed, Please Don’t Shoot, I Have a Family, My Life Matters, I Am a Father, and We Don’t Hate.

Project Roles
Copywriter
Company
Saturday Morning
Skills
Apparel Design, Copywriting, Creative Direction, Creative Strategy, Social
Media
Apparel, Case Study Videos, Social Media Copy
Project Industries
Advertising, Non-Profit, Packaged Goods
Saturday Morning "Peace Briefs"
Saturday Morning "Peace Briefs"
Saturday Morning "Peace Briefs"