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Saturday Morning "Peace Briefs"

To answer the question 'how do we reduce the violence between the police and the community they serve?' we created a line of underwear intended to save lives. Each 'Peace Brief' holds a message of empathy on the waistband that is revealed when you raise your hands in the air. Just as you would if a cop had asked you to put your hands up. The lines include: I Am Not Armed, Please Don’t Shoot, I Have a Family, My Life Matters, I Am a Father, and We Don’t Hate.

Project Roles
Saturday Morning
Apparel Design, Copywriting, Creative Direction, Creative Strategy, Social
Apparel, Case Study Videos, Social Media Copy
Project Industries
Advertising, Non-Profit, Packaged Goods
Saturday Morning "Peace Briefs"
Saturday Morning "Peace Briefs"
Saturday Morning "Peace Briefs"