With the launch of Nike’s Epic React, their biggest innovation to date, Nike sought to promote the technology, and inspire all runners to "Choose Go."
Find runners in their natural habitat, on trails and running paths, and let
them road test the innovation of React on their run.
A mobile try-on experience on Pier 25 in Manhattan. Runners unlocked each locker via their own social account, and could trial the shoe on their running route.
- Project Roles
- Art Director, Creative Director
- Conceptual, Creative Strategy
- Branded Content, Events, Social Media Content
- Project Industries
- Advertising, Lifestyle