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Lyft Lounge at The Emmys 2019

In 2019 Lyft was the official ride-share of the Television Academy and the Emmys. As part of this partnership, Lyft sponsored an outdoor lounge for entertainment and industry attendees to enjoy while they wait for their rides to the Emmy’s afterparties and events. Lyft asked us to create a concept for an upscale and up leveled version of a Lyft pickup experience. One that not only fulfills a functional purpose as a lounge, but also offers an experiential environment that gets attendees buzzing and increases post-event interactions on social.

Project Roles
Creative Director
Company
We're Magnetic
Skills
Art Direction, Creative Direction, Creative Strategy, Design, Experiential, Fabrication, Visual Development
Media
Corporate Events, Events
Project Industries
Advertising, Lifestyle
Lyft Lounge at The Emmys 2019
Lyft Lounge at The Emmys 2019
Lyft Lounge at The Emmys 2019
Lyft Lounge at The Emmys 2019
Lyft Lounge at The Emmys 2019
Collaborators