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Nature Valley

The web was filled with outdoor adventure photos, but the conversation was disorganized. Nature Valley wanted to fuel the conversation and give it structure. So we started the Nature Project, a Tumblr site where the brand and it's followers can submit nature inspiration. We also encouraged nature lovers to use the hashtag #MyAdventure on their social channels. 

Project Roles
Art Director, Designer
Company
McCann Erickson
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Social Media Strategy , Traditional / Hand-drawn
Media
Advertising, Social Media Content
Project Industries
Advertising, Lifestyle, Packaged Goods, Travel/Tourism
Nature Valley
Nature Valley
Nature Valley
Nature Valley
Nature Valley
Nature Valley
Nature Valley