The web was filled with outdoor adventure photos, but the conversation was disorganized. Nature Valley wanted to fuel the conversation and give it structure. So we started the Nature Project, a Tumblr site where the brand and it's followers can submit nature inspiration. We also encouraged nature lovers to use the hashtag #MyAdventure on their social channels.
- Project Roles
- Art Director, Designer
- McCann Erickson
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Social Media Strategy , Traditional / Hand-drawn
- Advertising, Social Media Content
- Project Industries
- Advertising, Lifestyle, Packaged Goods, Travel/Tourism