Metal Pay is a payment app like Venmo with the added feature of users receiving crypto rewards for paying people back. I served as a consultant to take their brand strategy and give it a tighter voice across all touchpoints. I collaborated to create newsletters with humor, social posts that showed a distinct personality, a fun new onboarding flow for the app, and a pretty solid April Fool's joke involving a flip phone.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content)
- Metal Pay
- Copywriting, Creative Direction, Creative Strategy
- Project Industries