Mini Fashion Bar
Although in the last few years Pimkie invested a lot in a more trendy image, really fashionable women where still not considering visiting a Pimkie store. So we brought the store to them by creating a completely new distribution channel for Pimkie. The Mini Fashion Bar was launched during Fashion Week in Paris and featured on most important fashion blogs worldwide. It even appeared on Contagious I/O and Springwise as Nr.1 business idea from Travel & Tourism.
- Project Roles
- Copywriter, Strategist
- Happiness Brussels FCB
- Conceptual, Copywriting, Creative Strategy
- Installations, Products - Physical
- Project Industries