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Mini Fashion Bar

Although in the last few years Pimkie invested a lot in a more trendy image, really fashionable women where still not considering visiting a Pimkie store. So we brought the store to them by creating a completely new distribution channel for Pimkie. The Mini Fashion Bar was launched during Fashion Week in Paris and featured on most important fashion blogs worldwide. It even appeared on Contagious I/O and Springwise as Nr.1 business idea from Travel & Tourism.

Project Roles
Copywriter, Strategist
Happiness Brussels FCB
Conceptual, Copywriting, Creative Strategy
Installations, Products - Physical
Project Industries
Mini Fashion Bar